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Cookies Policy

This website (“Our Site”) uses Cookies and similar technologies in order to distinguish you from other users. By using Cookies, we are able to provide you with a better experience and to improve Our Site by better understanding how you use it. Please read this Cookie Policy carefully and ensure that you understand it. Your acceptance of Our Cookie Policy is deemed to occur if you continue using Our Site. If you do not agree to Our Cookie Policy, please stop using Our Site immediately.

Definitions and Interpretation

In this Cookie Policy, unless the context otherwise requires, the following expressions have the following meanings:


“Our Site” means this website www.thevirtualaddition.co.uk;


“We, Us, Our” means the website owner;


“Cookie” means a small file placed on your computer or device by Our Site when you visit certain parts of Our Site and/or when you use certain features of Our Site;      


“personal data’ means any and all data that relates to an identifiable person who can be directly or indirectly identified from that data, as defined by EU Regulation 2016/679 General Data Protection Regulation (“GDPR”).

How Does Our Site Use Cookies

We collect information through cookies to ensure the content of the website and the website pathways work as effectively as possible. We use the following cookies to help us achieve this:


Strictly necessary cookies. These are cookies that are required for the operation of Our Site and are completely anonymous. Below are examples of when or why we will use these cookies:

  • to help the website to function and enhance the look and feel of the website;

  • to ensure you are always provided with a quick and responsive browsing experience;

  • our web servers to respond to your actions on the website or browsing the website. The website would not be able to work without it; and

  • they also help to improve navigation around our website and allow you to return to pages you have previously visited.


Analytical/performance cookies. Allow us to recognise and count the number of visitors and to see how visitors move around Our Site when they are using it. This helps us to improve the way Our Site works.  Below are examples of when we will use these cookies:

  • statistical information and log data about the number of visits to certain pages on the site;

  • the pages you viewed and activities you carried out during your visit;

  • the time and date of your visit;

  • the duration you stayed on a certain page; and

  • the path taken whilst on the site.


Functionality cookies. These are used to recognise you when you return to Our SIte. This enables us to personalise our content for you, greet you by name and remember your preferences. Below are examples of when we will use these cookies:

  • as soon as you visit the website, a cookie on your device will identify you have returned to the website and record your preferences;

  • remembering your choice of language or region; and

  • when submitting a comment to one of our blogs, the information you enter is remembered in order to make it easier for you to comment next time.


By using Our Site you agree to the placing of cookies specified above on your device (phone, android, computer, mac etc.).


Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies.


How do I turn cookies off?


If you want to delete cookies that are already on your device you can do this by deleting your browser history or visit www.aboutcookies.org. You can also block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of Our Site.


We may change this Policy from time to time as a result of changes required by its insurers, for operational or administrative reasons or in order to comply with changes in the law.